RIP Cybertruck?

Is Tesla actually discontinuing the Cybertruck?

What happened? Why would Tesla wind down a vehicle that generated so much attention?

And was it really that big a failure? How many trucks did Tesla expect to sell, and how many did it actually sell?

Did nobody want it, or was it simply too expensive?

For a truck built to turn heads, it’s taking a rather unexpected turn.

Today, we’re looking at the numbers behind the Cybertruck’s disappointing sales, why Tesla is making room for the Cybercab, and what this shift tells us about the company’s future.

Let’s run the numbers and answer those questions. ⇩

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Dead or Just Retiring?

Well, the obituary may be a little premature.

Early Friday, Elon Musk announced on X that Tesla would begin winding down Cybertruck production at its Gigafactory Texas around the middle of 2027.

And he already has plans for the space.

→ Out: The stainless-steel pickup that was supposed to reinvent the truck.

→ In: The Cybercab, Tesla’s two-seat autonomous taxi.

But there’s an important distinction.

Musk said Tesla would wind down production at its Texas factory. He didn’t say the Cybertruck was being discontinued entirely, and Tesla hasn’t announced whether production could move elsewhere.

When one Cybertruck admirer called it the best vehicle Tesla had ever made, Musk agreed, adding that the existing fleet would be around for a long time.

✱ Not exactly a farewell speech. Not much of a production commitment, either.

And for a truck that turned heads, looked like the future, and was marketed as nearly indestructible, it’s a rather unexpected turn. ↓

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The Math Is Brutal…

When Elon Musk unveiled the Cybertruck in 2019, the ambition was enormous.

At one point, he suggested Tesla could eventually sell 250,000 to 500,000 Cybertrucks a year.

A bold forecast for a vehicle that looked like it had driven straight out of a science-fiction movie.

Then came the actual sales.

According to Cox Automotive, U.S. Cybertruck sales went something like this:

→ 2024: 38,965 vehicles sold.
→ 2025: 20,237 vehicles, down 48%.
→ Q1 2026: Just 3,519 vehicles, the lowest quarterly figure reported to that point.

Even in its strongest full year, the Cybertruck’s U.S. sales reached only 15.6% of Musk’s lower-end annual target.

That’s a comparison of U.S. sales with a broader sales ambition, rather than a precise measure of global production. Still, the gap is difficult to ignore.

And it gets worse.

Bloomberg compared the Cybertruck with Ford’s infamous Edsel, one of the auto industry’s most celebrated commercial disappointments.

Ford reportedly expected to sell 200,000 Edsels in its first year. It managed less than a third of that.

The Cybertruck’s best reported U.S. sales year reached less than a sixth of Tesla’s lower-end ambition.

An impressive amount of stainless steel. A considerably less impressive sales chart.

Of course, the next question is why a truck that generated so much attention struggled to find enough buyers.

And the price tag offers at least part of the explanation. ↓

Make Room for Cybercab…

The Cybertruck was never going to blend into traffic.

With its sharp angles, stainless-steel body, and futuristic design, Tesla created something that looked more at home in a science-fiction movie than a suburban driveway.

And initially, the price seemed surprisingly reasonable.

When Musk unveiled it in 2019, the promised starting price was $39,900.

Then reality arrived. With a considerably larger price tag.

Some versions eventually approached $100,000, while an August 2026 price increase pushed the dual-motor model to $74,990.

That’s quite a journey from the original promise.

→ And price wasn’t the only complication.

The truck faced production delays, multiple recalls, and quality-control complaints. Its unconventional design also made it a rather unusual proposition for traditional pickup buyers.

! Tesla had created a vehicle that practically guaranteed attention.

Turning that attention into 250,000 annual sales proved considerably harder.

Of course, we can’t know precisely how much of the shortfall came from pricing, design, or quality concerns. Tesla doesn’t publish that breakdown.

But by the time sales were declining, Musk was already directing more attention toward another futuristic vehicle.

This one doesn’t even have a steering wheel.  ↓

Make Room for Cybercab…

Tesla has another futuristic vehicle waiting in the wings.

And… it needs the Cybertruck’s parking spot.

The Cybercab is Musk’s vision of a purpose-built robotaxi: two seats, no steering wheel, no pedals, and no human driver required.

It’s also becoming an increasingly important part of Tesla’s plans to move beyond traditional carmaking.

The company has already begun producing Cybercabs in Texas, with initial vehicles going into its own robotaxi fleet rather than being sold to customers.

And the early numbers are modest.

→ September 2026: Tesla began offering limited Cybercab rides in Austin.

→ 45 vehicles: The number reportedly registered in Texas around the service launch.

→ $30,000: Musk’s previously stated target price for the Cybercab.

That last figure is an ambition, not a confirmed selling price.

Meanwhile, Tesla’s research and development spending reached $2.76 billion in the third quarter, up approximately 69% from a year earlier. And that’s company-wide spending, not a Cybercab-specific budget.

→ There are still considerable hurdles, including regulations governing vehicles without traditional human controls.

And Tesla hasn’t disclosed how many Cybercabs it ultimately plans to manufacture.

So the company is making room for a product whose commercial potential remains largely untested.

The Cybertruck had buyers, but nowhere near enough to meet its original ambitions. The Cybercab has a very different business model — and a lot left to prove.

Which brings us to the question investors should probably be asking about Tesla’s next big idea. ↓

The Next Big Promise…

Now Tesla is clearing factory space for the Cybercab, another vehicle that promises to change how people get around.

And this time, the business model is even more ambitious.

Instead of selling vehicles to individual buyers, Tesla wants to operate fleets of autonomous taxis that generate revenue by transporting passengers.

That introduces a different set of questions.

→ Can Tesla manufacture Cybercabs at scale?

→ Can it operate them profitably?

→ And will regulators allow the service to expand as quickly as Musk envisions?

Those answers aren’t available yet.

✱ And to be fair, the Cybertruck wasn’t entirely without accomplishments. Its lead engineer, Wes Morrill, described it as an important technology development platform whose innovations would carry into Cybercab.

* Sources: Tesla management statements reported by Investingcom, November 6, 2026. Commercial implications are TradingLessons analysis, not company forecasts.

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